It is quite surprising to see how computers and new social media change the landscape of the work environment. Blogs, wikis, and chat rooms are just some of the tools that enable employees to exchange information faster and easier. New social media revolutionizes the way people communicate in the workplace but most importantly it allows the organizations to think outside of the box and engage their employees in a continuous process of bottom-up innovation and mass collaboration.
The rise of the wiki workplace also paves the way for the decentralization of some organizations who have adopted the principles of Wikinomics. Hierarchical structures are ruled out. People can talk to one another regardless of their job titles. Bureaucratic walls are shattered that enable these organizations to build a community of shared knowledge. According to Tapscott and Williams, the authors of Wikinomics, “…the workplace is becoming a self-organizing entity where centralized and tightly-controlled processes are increasingly giving way to more spontaneous and decentralized forms of mass collaboration.”
While more companies are embracing the concepts of openness, peering, sharing, and acting globally, many still haven’t especially here in the Philippines where traditional bureaucracies reign. ( Well, I wonder how our government agencies would react to these trends knowing that these agencies are bureaucratic in nature. )
As the future workers in our society, these trends pose a great challenge to us, OrCom practitioners. That is, to establish a workplace that allows mass collaboration to gain more competitive advantage and this could be done through:
Creating avenues for sharing and peering
Organizations should harness the expertise and creativity of their employees by engaging them into Web-based tools that would enable them to collaborate more effectively. In the case of Geek Squad, an elaborate internal wiki that Robert Stephens made did not work. Indeed, not all tools can be utilized for the same purpose. Finding the most appropriate tool is crucial in organizing employee participation. Thus, we should keep in mind what Robert Stephen said: First observe, and then implement.
Listening
Organizations should value the ideas of their workers. By listening to what the employees think and feel, they are actually harnessing their internal capabilities. Real collaboration only happens when organizations listen.
This particular chapter of the Wikinomics entitled The Wiki Workplace: Unleashing the Power of Us may just be a trailer to what’s going to happen in the business arena. It may happen sooner or later but definitely as future OrCom practitioners, we have a role to fulfill in this quest.
Filed under: Uncategorized | Tagged: OrCom, Organizational Communication, UP Manila, Wiki workplace, Wikinomics | 5 Comments »